What Is International SEO?
International search engine optimization is a part of an overall SEO strategy that mainly focused on adjusting a website to target geography and language. The major goal of quality international SEO services is to make sure the website is 100% optimized and works correctly in every country you want to get clients from.
Why Is It Important?
In the era of globalization, almost every business owner thinks of expanding his company’s operations to international markets. Establishing a strong brand name across the globe is a compelling endeavor that might result in a lucrative outcome if done right. Reaching a global audience has never been easier in the history of mankind than it is nowadays.
But, as with everything, it is easier said than done. Every country and every market has a wide range of its own nuances. Different culture, language, and mentality vastly influence people’s decision-making process and plays a key role when it comes to doing business outside of your native environment. Moreover, competition never sleeps and some markets are way fiercer than others. That is the reason why having a comprehensive business strategy and deep marketing toolbox has become even more essential than it used to be in the past.
Today proper SEO strategy will make or break your brand establishment in the long run, the same as proper business positioning and differentiation. Search engines have become an integral part of our decision-making process. Being on the 1st page of search results is not a luxury anymore, it’s a necessity. The difference between being present on the first page and on the second is extreme. Like having a profitable and flourishing business and completely insolvent venture.
Even though international search engine optimization may sound a bit complex at first. In reality, the general process is quite similar to the national promotion, but with a few additional ‘tweaks’.
International SEO Process Stages
This short list briefly relays the most crucial phases that have to be executed by anyone (in-house team, international SEO consultant or international SEO firm), who wants to achieve significant results.
Worth saying that before actually moving internationally, every company should take into account all possible business-related nuances (like market size, competition, logistics, messaging, resources available, etc.). It might seem obvious, but ignoring those steps can eventually turn into a quite costly experience. Nevertheless, as mentioned above, international SEO is especially valuable for companies that are ready and willing to move their performance to the next level in terms of traffic, clients and revenue growth.
Shadi, Former CEO at The8760, Co-founder at Make it in Ukraine
After working with several self-proclaimed «SEO gurus» and a few «famous» agencies, I’ve stopped taking this channel seriously. Putting more money and time in paid traffic and referral campaigns, seemed to me a way better alternative. But after talking to a friend of mine one evening, I was referred to GrowthLoops several times during the talk. I was super skeptical at first, but eventually decided to give it a last shot. The guys turned out to be highly-skilled and knowledgable. Since 2018, I resort to their expertise on a regular basis and quite happy with results!
Galina, CMO at Youteam
Nowadays, it’s quite hard to find really knowledgeable professionals in software development. The same problem exists in SEO and online marketing world. The first issue we’re trying to tackle with Youteam. If you’ve got the second one, talk to Growth-Loops. The guys are legit and will definitely find a way to help you out even if your resources are limited and deadlines are super tight.
Paul, CMO at PromoRepublic
I can definitely recommend GrowthLoops as your private SEO partner. Worked with these guys in 2018, and I can honestly say they are pretty effective. What I liked the most is their performance-based approach and various hacks they apply to get a faster growth. The only reason we stopped our partnership is building up our in-house SEO department. Again, recommending them with pleasure!
Yuriy, Equity Partner at Axon Partners
Initially, I’ve decided to work with GrowthLoops by recommendation. One of my friends mentioned them in our conversation as a trusted search engine optimization company that actually brings results. Frankly, at the beginning, I was skeptical and had some stereotypes about SEO because I couldn’t imagine how someone who had no experience in the legal market could advise about our website promotion. But, as it turned out, SEO is a rather effective tool for lead generation. So, if you want to level up your business, and you’re seeking a solid SEO company, I’d give it a shot with these guys.
Max, CEO at Docsify
SEO is a huge source of traffic these days, but frankly, I couldn’t utilize it effectively on my own. That’s the reason why I started looking for help in late 2018. After talking to a few fellow marketers, I was referred to GrowthLoops. With limited resources on our side, they managed to fix existing technical issues and created a detailed SEO blueprint for the next 6 months. Our team implemented recommendations and I must say it worked out. We grow gradually and steadily this year. Planning to invest more in this channel.
As stated above, expanding internationally demands a sturdy foundation and sufficient resources. The most precious one is time.
In order to move quickly and efficiently — carefully hired, well-educated and professionally managed people are required.
Marketing and SEO is not an exception in general. If you’ve decided that international expansion is your company’s priority, having an expert or even a group of experts, you can rely on, is a super useful option.
Sometimes international SEO company is a necessary lever for your business which can make the desired leap forward more smooth and seamless.
3X of existing organic traffic in 5 months
SEO strategy development, execution control and team guidance for the USA and other English speaking markets helped to establish a solid foundation for the long term organic traffic growth.
4X of existing organic traffic in 6 months
Complete SEO strategy planning, creation, and implementation for the USA and other English speaking markets skyrocketed existing organic traffic by 4X in less than 6 months.
+800,000 organic visitors in 12 months
Aggressive SEO strategy development and execution for 15+ European countries, USA and China brought additional 800,000 users in 2018.
At GrowthLoops, we pride ourselves on having a tremendous international experience.
From the USA to China, Australia, Europe, and Russia, our specialists were able to bring significant results in terms of website visibility, traffic, and revenue for companies across the globe. Through our extensive network of partners, we’re always taking into account the deep cultural qualities of various countries and nations, in order to adapt our SEO strategy in the most effective way possible.
So, again, If your current priority is an expansion to new markets, and you need professional help with that,
contact us today for FREE and actionable consultation!
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