Local SEO is a set of activities focused on optimizing website visibility in Google search results and Google maps across a certain geographic area. Effective local SEO services are the tool that helps to bring a new high-intent audience to your website, increase foot traffic to your physical store or office, expand client database and improve overall revenue numbers.
Of course, besides Google, there are other search engines like Bing and Yahoo. However, Google domination is so huge these days (especially in North America and Europe) that when we generally talk about SEO services for local businesses, in most cases we mean Google. But frankly, while working on any SEO strategy, we still take into account Bing, Yahoo and Apple Maps nuances in order to maximize local exposure.
Why Is It Important?
Nowadays, local search engine optimization has become absolutely critical for specialists, small and medium-size business owners that serve clients only from a certain city, state, province or even region. With years, competition is getting more and more severe in almost every industry out there. It’s a harsh truth and no one is able to change this fact. In order to establish a stable position in the market, companies are ready to fight for clients with everything they’ve got. In this reality, local SEO becomes a strategic weapon. Business owners who’re ready to embrace this new norm, evolve and expand their toolset, are going to win long term.
In 2020 the vast majority of people are searching locally for different services and products. They prefer local shops, gyms, flower stores, local lawyers and insurance companies over national or international.
But, it’s important to bear in mind that most of them don’t generally go further beyond the first page of search results (especially on mobile). That means if you’re on the second page, most likely you’ll be ignored. Therefore, gaining and maintaining the maximum of local visibility stays the main priority for strategic companies interested in efficient and profitable operations.
At the same time, the process of how Google prioritizes search results has changed over time. Currently, its algorithm, which is able to process massive data sets in quite short periods of time, gives preference to local variants that it deems relevant to user’s search queries. Hence, people who’re searching for a professional lawyer, real estate agent or dentist will see websites of local companies or specialists in the first place (without even adding locations). That’s basically the reason why local search engine optimization services considered to be the most cost-effective solution for small businesses to promote themselves nowadays.
Deep expertise, good track record, and happy customers are three pillars that represent a legitimate local SEO firm. Do not underestimate the amount of time and experience required to become a real expert. A person who passed a training a few weeks ago and decided to work with clients for a few dollars (or even for free), helping to ‘hack the way’ to the top spot of search results, is probably not the best choice.
Generally, search engine optimization associated with local companies or specialists includes the same list of steps necessary to make any website visible and competitive in Google (Bing or Yahoo).
Establishing a solid foundation for your web property is immensely important, no matter what type of business you represent (local, national or international). Having fast, properly working website with optimized content and structure is absolutely crucial for long term success. Link building campaigns won’t be efficient enough without it. Any local SEO company or local SEO expert that states the opposite is not interested in your prosperous future. Period. That’s why we pay our particular attention to these things before we spend a single dollar.
Well, it really depends on your specific market and industry. Some locations and services are highly competitive and require months and months of hard work to establish strong visibility and rankings. But for others, it might be a relatively easy task with a few weeks of proper and consistent work.
Shadi, Former CEO at The8760, Co-founder at Make it in Ukraine
After working with several self-proclaimed «SEO gurus» and a few «famous» agencies, I’ve stopped taking this channel seriously. Putting more money and time in paid traffic and referral campaigns, seemed to me a way better alternative. But after talking to a friend of mine one evening, I was referred to GrowthLoops several times during the talk. I was super skeptical at first, but eventually decided to give it a last shot. The guys turned out to be highly-skilled and knowledgable. Since 2018, I resort to their expertise on a regular basis and quite happy with results!
Galina, CMO at Youteam
Nowadays, it’s quite hard to find really knowledgeable professionals in software development. The same problem exists in SEO and online marketing world. The first issue we’re trying to tackle with Youteam. If you’ve got the second one, talk to Growth-Loops. The guys are legit and will definitely find a way to help you out even if your resources are limited and deadlines are super tight.
Paul, CMO at PromoRepublic
I can definitely recommend GrowthLoops as your private SEO partner. Worked with these guys in 2018, and I can honestly say they are pretty effective. What I liked the most is their performance-based approach and various hacks they apply to get a faster growth. The only reason we stopped our partnership is building up our in-house SEO department. Again, recommending them with pleasure!
Yuriy, Equity Partner at Axon Partners
Initially, I’ve decided to work with GrowthLoops by recommendation. One of my friends mentioned them in our conversation as a trusted search engine optimization company that actually brings results. Frankly, at the beginning, I was skeptical and had some stereotypes about SEO because I couldn’t imagine how someone who had no experience in the legal market could advise about our website promotion. But, as it turned out, SEO is a rather effective tool for lead generation. So, if you want to level up your business, and you’re seeking a solid SEO company, I’d give it a shot with these guys.
Max, CEO at Docsify
SEO is a huge source of traffic these days, but frankly, I couldn’t utilize it effectively on my own. That’s the reason why I started looking for help in late 2018. After talking to a few fellow marketers, I was referred to GrowthLoops. With limited resources on our side, they managed to fix existing technical issues and created a detailed SEO blueprint for the next 6 months. Our team implemented recommendations and I must say it worked out. We grow gradually and steadily this year. Planning to invest more in this channel.
3X of existing organic traffic in 5 months
SEO strategy development, execution control and team guidance for the USA and other English speaking markets helped to establish a solid foundation for the long term organic traffic growth.
4X of existing organic traffic in 6 months
Complete SEO strategy planning, creation, and implementation for the USA and other English speaking markets skyrocketed existing organic traffic by 4X in less than 6 months.
+800,000 organic visitors in 12 months
Aggressive SEO strategy development and execution for 15+ European countries, USA and China brought additional 800,000 users in 2018.
At GrowthLoops, the expertise of our specialists is proven and has been tested considerably in various highly competitive industries (over the last 10 years). If you’re a local business owner and still thinking about starting with local SEO. Fill out the form below and our specialist will share the exact steps you need to take to effectively outperform your competitors in 2020.
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